Bus Shelter - Street Advertising provide excellent exposure to pedestrian and vehicular traffic!
Big, bold and illuminated at night, street advertising is like a page in a magazine come to life!
Each morning begins the same way: pedestrians and joggers out on the sidewalks soon become a flood of people running errands, going to work and school or just getting a little shopping done. Through the end of the day's rush hour and into the active buzz of nightlife, the streets are busy. Street Furniture advertising, such as Bench advertising and Bus Stop advertising, offers a perfect selling opportunity for advertisers.
Whether providing broad-based coverage in many markets or targeted to a single neighborhood, street furniture advertising is as perfect for high-end fashion and entertainment as it is for packaged goods. Furniture advertising enables advertisers to connect with consumers on an intimate, face-to-face level as well as provide impact to a mass vehicular audience.
Strategically located along busy streets in major metropolitan cities, Bus Shelters provide excellent exposure to pedestrian and vehicular traffic. Shelters give consumers something to look at while they’re waiting for the bus, making them particularly effective for advertising point-of-purchase and directional information. Shelters are a great on-the-street advertising extension of print campaigns. Bus stop advertising also provides coverage in areas zoned out to other media. Dusk-to-dawn shelter illumination of bus stop ads provides round-the-clock visibility to both vehicular and pedestrian traffic.
Surround Your Audience “Station Domination” is exactly what it sounds like – your message completely dominating a Train or Subway Station with specialized, high-impact displays strategically placed in high-traffic areas. Saturate a Station with your message, create buzz and generate awareness by surrounding consumers throughout their commute.
Blanket a specific terminal station with your message
Create a virtual exhibit that surrounds commuters with multiple messages
Reach a captive audience at every available opportunity – position ads on the exterior walls, in the entrance, hallways, on train platforms and walls visible to passengers entering/exiting trains
Bus Benches are a great option that reach a mobile audience similar to that of Bus Shelters. In fact, many are located next to or near Bus Stops. Offering a wider canvas, Bus Benches can deliver street level impact as well as the creative opportunity brought about by human contact with the ad.
Stationary advertising space located at bus stops in major cities
Provides eye level visibility to pedestrians and vehicular traffic in major cities
Targets specific audiences and reaches areas that other out-of-home advertising can’t go
Effective media for point-of-purchase marketing near supermarkets, malls, movie theaters and tourist attractions
Rail and Subway transit advertising puts your message right in front of your audience when and where they are in need of a distraction. Light Rails travel above ground, taking your ad to areas that other out-of-home advertising formats can’t go. Light Rail ads come in a variety of sizes and high-impact formats, reaching rush hour traffic and commuters where they live, work, shop and play. Target the hard-to-reach rail and subway commuter audience, including corporate decision makers and executives, with high impact transit display ads.
Target the hard-to-reach commuter audience, including corporate decision makers and executives, with high impact ads. Frequency of ridership means frequency of exposure to your ads during morning and evening rush hours. Drive your message to potential customers with this highly visible medium, easily seen by pedestrians on all sides of the platforms.
Display/Demonstration Zones allow advertisers to extend Station Domination, Mall and Atlanta's Digital Rail Network. These powerful additions to your campaign provide direct interaction with consumers through short-term sampling, displays, special events, etc. Transit Authority/Mall approval for event is required. CBS Outdoor partners with select event-marketing firms to help aid in planning if needed.
MARKETS (TRANSIT): New York, Los Angeles, San Francisco, Philadelphia, Washington DC, Atlanta, Miami, Cleveland, Toronto
MARKETS (MALLS): All Markets
Listening Posts let advertisers connect with all MP3/CD/Radio/Satellite listeners and any passerby with earphones. They add an interactive dimension to an already powerful medium and command attention as others are drawn to the activity around the Listening Posts.
Listening Post Details
Sample exclusive content and interact with an advertising message
Riders and passersby can “plug in” directly to OOH media format
Compact, battery powered MP3 devices are incorporated into the OOH space and distinguished by a small embossed area.
Protected behind a layer of LEXAN® making it impossible to remove or damage the device.
Available in all markets containing Bus Shelters, Bus Interiors, Rail Interiors and Platform Displays
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