SUBWAY / RAIL TRAIN ADVERTISING
ZBBs Rail advertising offers the best way to direct your advertising messages to consumers on move at major transit hubs, station platforms and inside the train, with a truly Z Best media experience!
Rail advertising offers high-impact advertising that targets hard to reach corporate decision-makers, executives and businessmen & women on their daily commute to and from work. Used to reach commuters in the busiest areas of major markets. Some displays may have exposure to street traffic as well. Z Best subway system has it's finger on the heart and pulse of the city.
Advertising programs can be purchased in single stations or provide system-wide coverage of advertising on the platforms or inside the train cars.
ZBB subway advertising with Subway Interiors is the perfect way to command the attention of busy commuters in a captive setting. Whether riders are in for a long or short ride, you can rest assured that your ads will be the focal point of their attention. As they wait to arrive at their next stop, they have the irresistible opportunity to look for new and interesting content within subway cars. ZBB Outdoor helps you make your message the center of attention. Subway Interior Ad options include: Car Cards, Brand Trains and Interior Wraps.
This type of subway advertising creates a stir in places where there is a high visibility of moving trains. Whether in the station interacting with commuters or near highways, these ads are sure to stick in the minds of all who see with them. ZBB Outdoor offers a few options for advertising, including Exterior Wraps and Subway Strips, which offer unique canvases for creative flexibility.
“Station Domination” enables you to display message(s) on every media space in a subway station. You can enhance the experience with specialized displays strategically placed in high-traffic areas. Advertisers can often buy all or a combination of the locations in a station often referred to as a ‘station domination’. Created specifically for each advertiser, these programs combine such traditional out of home media as posters, junior posters, dioramas, and clock displays with specially designed, often larger-scale items such as banners, wall murals, floor graphics, and actual product displays, which can be interactive.
Available in major markets.
Circulation estimates are determined by monthly passenger counts provided by transit authorities. Audience profiles and other marketing information made available from sellers.
Offered in a variety of program sizes reflecting levels and periods of exposure.
The basic one sheet, two sheet, and three sheet are located on subway and train platforms as well as in the track areas of rail terminals. Urban panels are posters located at subway entrances. All are printed and dry-mounted in frames. Dioramas and mini-spectaculars are giant transparencies, backlit to enhance visibility.
Clock displays are backlit and located above platforms or in corridors of terminals.
All locations offer high-traffic exposure to transit passengers.
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